About Us

Nootropical is a Canadian-founded energy brand focused on clean, effective energy products for focus, performance, and everyday life. We create functional energy solutions using natural ingredients, transparent formulations, and practical nutrition science, without unnecessary additives or misleading claims.

Our products are designed for people who work long hours, study intensely, and live active lifestyles. From caffeine-infused gummies to modern functional formats, every product is built to deliver reliable energy while meeting high standards for quality, compliance, and customer trust.

 


Founder-Led and Built Through Real Work

Nootropical was founded by two immigrants who understand firsthand what sustained energy and resilience truly require.

Founders of Nootropical, Echlin and Honey Wright, standing together in their home kitchen in Canada

I grew up on a dairy farm in Abbeyshrule, County Longford, Ireland, and later worked in construction and skilled trades. Long days, physical labor, and early mornings leave no room for poor-quality fuel. My partner, Honey, was born in Cebu City in the Philippines and built her career as a nurse in Canada. Her background in healthcare shapes how we think about safety, consistency, and evidence-based formulation.

Building a life and business in Canada is not easy. Nootropical was created during that journey, shaped by real experience, discipline, and the belief that energy products should work as hard as the people using them. I you ever have any questions or even just want to go for a coffee. Message us on our Contact Us page.

 


Why Nootropical Exists

We saw a clear gap between heavily synthetic energy products and “natural” options that lacked real effectiveness. Nootropical was built to sit in the middle, combining clean ingredients with formulations that actually perform.

Our focus is simple: energy that is portable, effective, responsibly sourced, and easy to trust. Every product is developed with regulatory compliance, ingredient transparency, and long-term brand integrity in mind. Here are our Terms of Service. We are here to stay and build our family in Canada.

 


Sustainability and Responsibility

Sustainability is built into how we source, formulate, and package our products. We prioritize natural caffeine sources, responsible suppliers, and packaging decisions that reduce environmental impact where possible.

We believe progress comes from consistent, practical improvements rather than empty claims.

 


Built for Modern Life

Nootropical serves customers, retailers, and partners who value performance, transparency, and responsible sourcing. We are building this brand for the long term, grounded in real work, real science, and accountability.